Job Description
Join to apply for the Marketing & Communications Manager role at CROP Organization
Join to apply for the Marketing & Communications Manager role at CROP Organization
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This range is provided by CROP Organization. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $84,000.00/yr - $89,000.00/yr
MARKETING & COMMUNICATIONS MANAGER
Who We Are
CROP (Creating Restorative Opportunities and Programs) is an Oakland-based 501(c)(3) nonprofit dedicated to reimagining reentry through a holistic and human-centered model. Driven by innovative approaches to education, advocacy, housing, personal leadership development, and workforce pathways, CROP works to reduce recidivism and create opportunities for justice-impacted individuals. Founded by leaders with direct lived experience in the criminal justice system, CROP’s programs aim to transform lives and communities.
What You’ll Do
The Marketing & Communications Manager plays a pivotal strategic role in amplifying CROP's mission to reimagine reentry through human-centered approaches. As the voice of our organization, you will develop and implement comprehensive marketing and communications strategies that not only support our fundraising and advocacy efforts but also powerfully tell the stories of our impact to expand CROP's visibility and influence. Your work will directly contribute to changing narratives around justice-involved individuals, building crucial partnerships with employers and stakeholders, and ultimately advancing our mission of reducing recidivism and creating economic opportunities. By crafting compelling messages across multiple platforms, you'll help bridge understanding between our participants, donors, partners, and the broader community - making you an essential catalyst in our work to transform lives and systems.
STRATEGIC COMMUNICATIONS
Develop and implement a comprehensive communications and marketing strategy aligned with CROP’s mission and growth goals
Lead brand consistency across all channels and materials
Coordinate with executive leadership on messaging for public speaking, fundraising, campaigns, and advocacy efforts
CONTENT DEVELOPMENT & MANAGEMENT
Create, manage, and maintain a content calendar that supports awareness, engagement, and fundraising
Write, edit, and design newsletters, social media posts, press releases, blogs, fundraising appeals, and campaign collateral
Oversee podcast scheduling and coordination, including guest communication and distribution planning
Maintain and update CROP’s website (Squarespace) to ensure content is current, engaging, and aligned with our brand and mission
Collaborate with internal teams to publish blog posts, event pages, and campaign updates
Monitor website analytics and implement improvements to enhance user experience and accessibility
PUBLIC RELATIONS & MEDIA
Serve as a liaison to our external PR firm, helping shape media strategy and storytelling
Support media outreach, talking points, and preparation for interviews and press opportunities
Manage and grow CROP’s social media presence across platforms (LinkedIn, Instagram, Twitter/X, Facebook, etc.)
Monitor engagement and metrics, and optimize content for reach and impact
Support staff in becoming effective ambassadors on social platforms
CAMPAIGNS & FUNDRAISING SUPPORT
Collaborate with development and program teams to produce communications for events, campaigns, and donor engagement
Create toolkits and visuals to amplify initiatives across partner and community networks
SPECIAL PROJECTS & PROJECT MANAGEMENT
Coordinate logistics for both in-person and remote events, involving various organizational stakeholders and external partners
Support other special projects, which may include audits, annual reports, surveys, fundraising initiatives, sourcing bids from vendors, and other duties as needed
Maintain and improve documentation and files
Perform other duties as assigned to support organizational goals
Who You Are
You thrive in collaborative environments while being self-driven enough to take initiative and own your areas of responsibility. You're excited about CROP's mission and bringing your expertise to work that matters. You combine strategic thinking with strong execution skills, understanding how your work advances organizational goals.
We believe great talent comes from many backgrounds and career paths - whether you've followed a traditional career trajectory or taken a unique route to this point in your professional journey. We encourage candidates to apply even if they don't meet every qualification listed below. If you're excited about this role and our mission and think you could be a great fit, we'd love to hear from you.
ROLE FOUNDATIONS
For this role, there are a few essential requirements:
Legal authorization to work in the United States
4+ years experience in communications, marketing, or digital media, preferably in the nonprofit or social impact sector
Exceptional writing, editing, and storytelling skills
Demonstrated experience managing digital platforms, social media strategy, and content calendars
Proficient in design and email tools like Canva, Adobe Creative Suite, Mailchimp, or similar platforms
KNOWLEDGE, SKILLS & ABILITIES
We're especially excited about candidates who bring experience and capabilities in some of these areas:
Knowledge
Understanding of nonprofit or social impact work: Grasps how communications strategies differ in mission-driven organizations. Understands key audiences such as donors, partners, and impacted communities, and how to tailor messaging to each.
Experience with movement building and narrative shift: Understands how storytelling and strategic communications can influence public perception, shift narratives, and support advocacy goals.
Skills
Project management and execution: Plans and implements projects from start to finish. Sets clear timelines and deliverables. Adapts plans based on feedback and changing circumstances while maintaining momentum toward goals.
Managing content calendars and campaigns: Coordinates content across platforms and teams. Maintains a consistent publishing rhythm and aligns messaging with organizational priorities.
Abilities
Produces compelling written and digital materials: Aims for accuracy and attention to detail. Can learn, internalize, and incorporate our "voice" across platforms. Organizes and shares information effectively — whether writing an internal email or delivering a presentation.
Builds trust and works across diverse teams: Collaborates with empathy, humility, and flexibility. Listens actively and values diverse perspectives and lived experiences.
Demonstrates mission alignment and cultural responsiveness: Shows a deep commitment to social justice and criminal justice reform. Approaches work with integrity and respect for the experiences of system-impacted individuals.
This full-time, exempt position offers a comprehensive benefits package, including healthcare, holidays, and paid time off. The salary range for this position is $84,000 - $89,000 per year.
Schedule
This is a full-time, 40 hour per week, hybrid position. General hours of employment are 9:00 AM – 5:00 PM, Monday – Friday. The role requires regular presence in our Oakland office.
Supervision
This role is supervised by the President.
Application
CROP is committed to hiring talented and qualified individuals with diverse backgrounds for all of its roles, with an emphasis on uplifting the proximate leadership of talent with criminal records. CROP believes that the gathering and celebration of unique backgrounds, qualities, abilities and cultures strengthens our workplace and supports the success of our programs. CROP also is deeply committed to equity and as such never discriminates on the basis of race, gender, sexual orientation, class, conviction history, immigration status, age, ability, or mental health.
Application Submission Includes
Please submit a resume, cover letter, and link to your portfolio or examples of work at our website.
Applications will be received and reviewed until May 25, 2025. After this time, we may continue to review applications on a rolling basis, however, encourage candidates to apply before the deadline and/or as soon as possible. If you have any questions about the application or the position, please contact Terah Lawyer at terah.lawyer@croporg.org.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Civic and Social Organizations
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Job Tags
Full time, Work at office, Immediate start, Remote work, Shift work, Monday to Friday,