Job Description

Director of Sales

U.S.

About Tirlán

Tirlán is a world-class food and nutrition farmer owned cooperative, with a diverse portfolio of premium quality consumer retail food brands, ingredients, and agricultural brands.

A talented team of over 2,100 people manage Tirlán’s sophisticated network of 11 production facilities and 52 agri retail outlets serving its communities with global revenues of over €3 billion Euro annually.

Tirlán’s state-of-the-art headquarters in Kilkenny Ireland and Innovation Centre in Ballyragget Ireland promote innovation, creativity and collaboration.Tirlán is committed to sustainability throughout the organization through its comprehensive Living Proof programme, and the Science-Based Targets initiative (SBTi) contained within it. For more information visit

Role Profile

In the United States we currently sell and market our premium quality products under the umbrella master brand of “Truly Family Farms” with grass fed butters and cheeses under the Truly Grass Fed trademarked name, and Oat Milks under the Truly Gluten Free brand name. All of our products are farmed and supplied by our cooperative of small family farmers in Ireland. Given that our emerging brand business continues to grow exponentially, we are in search of an experienced goal driven Director of Sales to lead and oversee a four member Sales Team positioned throughout the U.S.

Reporting to Truly Family Farms Sr. Vice President, this position will work closely with the Truly Family Farms team based in the U.S. as well as support staff based in Ireland to contribute to our growth strategy in this important marketing area of the United States. The role will be key in assisting Truly Family Farms Sales Team members to expand our consumer products portfolio in the U.S. market. This is an excellent opportunity to join a premium quality emerging brand platform with the support of an established global business.

Key Responsibilities

• Overseeing and managing existing Sales Managers along with active involvement with select key retailers and distributors
• Working closely with retailers, distributors, and brokers to build Truly Family Farms Dairy and Plant Based Beverage brands into retail trade channels within the United States.
• Design & implement strategies with Sales Team to be implemented within distributors, brokers and retailers to grow distribution
• Support Team members customize sales presentations leveraging syndicated and internal data
• Review, analyse and manage data via internal SAP reporting, Vividly Trade Promotions Management system, and external syndicated data via Circana, SPIN’s and Nielson
• Work closely with Marketing team to deliver and optimize retailer-focused activities
• Develop and execute annual plan/budgets at total U.S., region, and key customer level
• Active involvement with S&OP process, assisting with forecasting to demand needs
• Prepare and deliver periodic retailer, distributor, and broker business reviews
• Work closely with the Chicago-based team to create and implement business strategies
• Represent Truly Family Farms at national and customer tradeshows, including occasional weekends

Key Requirements

• Minimum 5 years’ experience in successfully managing a sales team within the food CPG industry
• Minimum 5 years’ knowledge and successful track record working with key retailers and distributors focused on Conventional, Natural Enhanced, Club, and Mass Market channels across the U.S.
• Experience managing brokers to achieve target goals and objectives
• Butter, Dairy Cheese, Deli Cheese and Plant Based Beverage selling and management experience is highly preferred
• Strong working knowledge and experience of UNFI, KeHE, regional distributors, and wholesalers
• Experience with a successful track record of developing, implementing and managing promotional trade plans to achieve planned incremental volume, ROI, and budgeted trade spend
• Experienced working with internal on-line Trade Promotions Management software programs to manage sales, volume and trade spends
• Start-up attitude with ability to multi-task, and think both strategically and outside the box
• A proven ability to recognize opportunities for business expansion within key customers
• Ability to create reports and metrics to track results and prepare and deliver executive presentations
• Experienced in interacting with senior management across various functions of organizations
• Results-oriented and KPI-driven
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams
• Bachelor of Science Degree preferred
• Position home office based, requiring up to 50% travel

If you are interested in this position, please apply with an up-to-date resume.

Commitment to Diversity & Inclusion
Tirlán embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.

At Tirlán, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

At Tirlán our culture will celebrate individuality, knowing that together we are more.

Tirlán owns leading consumer and agri brands such as Truly Grass Fed, Truly Gluten Free, Avonmore, Kilmeaden Cheese, Millac, Solmiko, Premier Milk, Wexford , mymilkman.ie and GAIN Animal Nutrition.

About us:

The farmer-owned co-operative has a first-class track record of success in the global market. Rooted in a rich heritage of family farming and embedded in its communities, Tirlán has evolved to bring the passion of its farmers and their high-quality milk and grains to the international marketplace. Using modern-day technology and applying the best processes to its milk pool of three billion litres and its premium grains portfolio, Tirlán now exports to more than 100 countries. Its award-winning brands are household names in Ireland, and include Ireland’s number one consumer dairy brand, Avonmore.

The organization draws on a wealth of experience to deliver exceptional products and tailored nutritional solutions including Kilmeaden, Wexford, Truly Grass Fed, Solmiko, CheddMax and GAIN. Tirlán has a strong market presence in the U.S., UK, France, Germany, UAE, North Africa, Japan and China.

Tirlán is a Values Based Organisation -

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